The premise of this program is to raise money for the purchase of running shoes for underprivileged kids through the accomplishments of Ticats kicker Luca Congi

During all regular season home games, when Luca Congi kicks a successful field goal Carmen's will donate $100 for each yard over 40.  For example, a 45 yard field goal will equal a $500 donation. Matching donations will also be made by the Tiger-Cats.

At the end of the season, Luca will invite youth from various United Way agencies to go out shopping for new shoes with members of the Tiger-Cats and representatives from Carmen's.