June 6th game day marked highest traffic day ever across Ticats digital platforms
The live stream broadcast of the Hamilton Tiger-Cats preseason finale against the Toronto Argonauts on Thursday, June 6 marked the highest traffic day ever for Ticats digital platforms. Page views across the Ticats digital landscape, including the newly redesigned Ticats All Access app, were at record levels throughout the day, with an 86% increase compared to the Ticats 2016 preseason game live stream.
Fan Engagement Highlights include:
- Biggest day ever for Ticats digital platforms (page views)
- 86% growth in viewership over previous live stream high (June 17, 2016) was driven by the all-new Ticats All Access app, which contributed to 46% of overall engagement
- Most engaged streaming audience for Ticats preseason live stream broadcast ever, with an average viewing time of 97 minutes (30% higher than June 16, 2017 live streamed game)
“We’ve been live streaming our non-televised preseason games since 2015 with great success,” said Tiger-Cats President and COO, Matt Afinec. “This season, we were able to stream the game natively in our completely redesigned Ticats All Access app, providing the ultimate viewing experience for fans watching at home and on the go. We will continue to work with our partner, Stadium Digital, to find new and creative ways to utilize our new Ticats All Access app to deliver exclusive and engaging content for Ticats fans from coast-to-coast and around the world.”
Ticats All Access and the Ticats All Access app is free to all fans and provides exclusive content, offers, experiences and prizes to members and season seat holders. Members accumulate ‘yards’ for watching and reading content, entering contests, making ticket and retail purchases and playing Gameday Predictor. Season seat holders can also use their All Access cards on Tiger-Cats gamedays at Tim Hortons Field to receive 15% off at permanent concession locations around the venue, and 10% off at the Tiger-Cats Shop, in addition to redeeming rewards dollars and earning yards for their purchases. Yards can then be redeemed for prizes and contest entries, experiences and exclusive partner offers. Fans who aren’t already members can download the Ticats All Access app for iPhone or Android by visiting onelink.to/ticats.