The Hamilton Tiger-Cats announced Thursday that working with their digital media partner, Stadium Digital, they will be live streaming on Facebook the Ticats home preseason game tomorrow night against the Ottawa Redblacks. It will mark the first-ever major Canadian professional sporting event, and first professional football game in North America, that will be streamed using Facebook Live.
“We know we have well over a million Tiger-Cats fans around the world that we are determined to reach through various distribution and engagement methods,” said Bob Young, Caretaker of the Hamilton Tiger-Cats. “We are proud to partner with Stadium Digital to continue to deliver great content to our fans; on this occasion via Facebook, the world’s largest social media network.”
This news comes on the heels of the team`s announcement that streaming of game day content from Tim Hortons Field would return to Ticats.ca for the second consecutive season. Tomorrow`s preseason game will be available on both Ticats.ca and the Ticats Facebook page.
“The Tiger-Cats have been on the leading edge, continuing in finding innovative ways to engage with their fans through digital channels, and this is just further evidence of those great efforts,” said Mark Silver, Founder of Stadium Digital.
The broadcast will begin at 7 p.m. EST with the Ticats TV Live Pre-game Show. The Ticats TV Live panel this season features Mike Morreale, new host Leslie Stewart, and guest analysts Paul Osbaldiston, Rob Hitchcock and John Williams, who will bring fans the best pre-game, halftime, and post-game coverage including an exclusive interview with Head Coach Kent Austin for his first post-game remarks.
During the regular season, the Tiger-Cats will continue to stream their Ticats TV Live presented by Baffin pre-game, halftime, and post-game shows on Ticats.ca live from Tim Hortons Field for every home game including play-by-play audio from TSN1150 Hamilton. The Tiger-Cats and Stadium Digital partnered for the 2015 season to deliver streaming of exclusive content on Ticats.ca, generating over 50,000 viewers from 50 countries last season. The Ticats TV Live post-game show streamed on Ticats.ca is now Ticats fans’ first source for post-game reaction from players and coaches after every home game.